Terry White Mangement
Summary
Market Research and Competitor Research
We learn explicitly what your market wants, and what your competitors are and are not offering your market. What we get from this are unexploited gaps.
SWOT Analysis
Then we examine your key strengths and weaknesses, and any under-utilised assets within your company. This helps us choose from those gaps.
Unique Selling Proposition
Marrying all this up, we derive the most compelling unique selling proposition you can safely take to your market, and which research showed would hit the right buttons.
Test Marketing
Then we carefully test our ideas to validate them in the real world. We avoid encouraging you to spend big on untested ideas. Once proven, we roll them out.
Location
Australia
Website
View website
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