The Edge Corporate Strategies
Summary
In todays competitive environment everybody needs the edge. We provide strategic advice and consultancy services to ensure you have just thats the edge. Over the last 15 years the edge has worked as a marketing and business consultant for over 60 brands in 16 countries. The list of people we have worked for includes brands such as: Eagle Boys Pizza, PoolWerx, Flight Centre, Kenny’s Car
the edge Corporate Strategies
In todays competitive environment everybody needs the edge. We provide strategic advice and consultancy services to ensure you have just that, the edge.
Over the last 15 years the edge has worked as a marketing and business consultant for over 60 franchise and multinational brands in 16 different countries. Our leading consultants consist of franchise experts such as Troy Hazard, Paul Bardwell and Kent Davis.
Our clients have spanned from as far east as Canada to as far west as India. The list of people we have worked for includes brands such as: Eagle Boys Pizza, PoolWerx, Flight Centre, Kenny's Cardiology Cards and Gifts, Australian Leisure and Hospitality, Baskin Robbins, Subway, GJ Gardener Homes and Goodyear to name a few.
During our association with these and many other brands, we have created a formula for developing solid marketing and operation strategies for multiple outlet and franchise businesses.
It is this formula that has set us apart and made us leaders in this field.
Operations -
The Resources
Operation systems and documentation are the backbone of successful businesses. An edge consultant can assist you in building all areas of your business with consulting services and document development. All of our documentation is user-friendly, clear, comprehensive and based on sound business principles and our many years of experience.
Some of our tailored documentation includes:-
Operations manuals
the edge can develop a step-by-step instruction manual for franchisees to follow, this outlines the set-up and operations of the business. the edge can also assist existing Franchisors with updating their your Operations Manual.
Sales and marketing manuals
the edge has developed a manual to help guide Franchisees in promoting and effectively marketing their business, products and services into the local community.
Communications manuals
Communication is the key in a franchise system between the Franchisor, Franchisees and Suppliers. the edge can assist with developing a communication manual to detail the lines of communication between all parties. This includes assistance with developing a preferred supplier program.
Recruitment documents
the edge can assist you with creating a process and the necessary documentation to recruit new franchisees. This includes a marketing and advertising programme.
Induction and training documents
The need to start on the right foot should never be underestaimated. the edge can assist you in developing induction and training programs which are practical and relevant. In addition we can also assist in training, emceeing your conference and conference co-ordination.
Branding and standards manuals
the edge can assist in the development of styleguides to ensure your branding and image is protected at all times within the group.
Business templates
the edge can develop business templates which are easy to use and user friendly.
All manuals are easy to read and come with the necessary forms, templates and workbooks for training into your business. All of our documentation is implemented into your business through training, launches, workshops or meetings.
Marketing -
The Ideas
For 15 years we have been developing integrated marketing strategies for franchise groups across the planet. This experience has led us to be recognised as market leaders in the field. Our range of products and services are now considered among the best in the world and include:-
Location
Australia
Website
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