Communikate Et Al
Summary
Communikate et al's belief is that, be it large or small, an integrated communications campaign is most effective to achieve long-term recognition for your organisation. Research has shown that people generally need to receive a message at least three times, in three different ways, in order to remember it. So, an approach that combines marketing, public relations and publicity achieves maximum memorability, penetration and consistency.
Location
Australia
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